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Browse Books: Business & Economics / Advertising & Promotion

Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell By Mara Einstein Cover Image
Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell (Paperback)
By Mara Einstein
$17.95
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Contagious: Why Things Catch On By Jonah Berger Cover Image
Contagious: Why Things Catch On (Paperback)
By Jonah Berger
$17.99
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Propaganda By Edward Bernays Cover Image
Propaganda (Paperback)
By Edward Bernays
$14.95
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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone By Drew Eric Whitman Cover Image
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
By Drew Eric Whitman
$17.95
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Creating Superfans: How To Turn Your Customers Into Lifelong Advocates By Brittany Hodak Cover Image
Creating Superfans: How To Turn Your Customers Into Lifelong Advocates (Hardcover)
By Brittany Hodak
$27.00
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Confessions of an Advertising Man By David Ogilvy, Sir Alan Parker (Foreword by) Cover Image
Confessions of an Advertising Man (Paperback)
By David Ogilvy, Sir Alan Parker (Foreword by)
$20.95
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Yes!: 50 Scientifically Proven Ways to Be Persuasive By Noah J. Goldstein, Ph.D., Steve J. Martin, Robert Cialdini, Ph.D. Cover Image
Yes!: 50 Scientifically Proven Ways to Be Persuasive (Paperback)
By Noah J. Goldstein, Ph.D., Steve J. Martin, Robert Cialdini, Ph.D.
$17.99
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The Brand Gap: Revised Edition By Marty Neumeier Cover Image
The Brand Gap: Revised Edition (Paperback)
By Marty Neumeier
$29.99
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Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow By Allison Netzer, Liz High Cover Image
Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow (Paperback)
By Allison Netzer, Liz High
$14.99
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Advertising Concept Book 3E: Think Now, Design Later By Pete Barry Cover Image
Advertising Concept Book 3E: Think Now, Design Later (Paperback)
By Pete Barry
$31.95
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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All By Seth Godin Cover Image
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All (Paperback)
By Seth Godin
$17.00
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Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing By Steve Multer Cover Image
Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing (Paperback)
By Steve Multer
$15.99
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